Two Minute Market Research Manager "Tablet vs. PC" Study

We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research project summary. 

To explore and understand the increasing usage of tablets by the youth segment, Silicon Valley Research Group’s Customer Anthropology Lab executed a qualitative, observational time-and-motion style study.  

The topics that were covered during the interviews included:

• Exploring why certain tablet(s) were chosen over other options

• Observing common tablet behaviors

• Discussing whether or not tablet behaviors were replacing PC behaviors

• Evaluating tablet purchase prospects

• and the importance of differing tablet features when comparing and selecting tablets

Check out the video for a more detailed summary of the report, then visit us here to find out how you can reserve your copy. 

Heres the link to the Video: Two Minute Market Research Manager: Tablet vs. PC