I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
And Now We've Got MarketBuilder™ at Silicon Valley Research
by Shawn Fisher on Tue, Dec 08, 2020 @ 08:38 PM
We constantly strive to provide leading edge market research services and methodology to our growing list of technology...
The Venture Market and Six Points of Risk
by Marc Pitcher on Wed, Nov 18, 2020 @ 08:41 PM
Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...
Pew Market Research: Pendulum Swings to Smartphones
by Shawn Fisher on Mon, Nov 09, 2020 @ 09:16 PM
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say they...
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Nov 09, 2020 @ 08:42 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Wed, Nov 04, 2020 @ 08:44 PM
Customer Dynamics and the Success of Apple's Retail Stores
by Marc Pitcher on Tue, Nov 03, 2020 @ 08:43 PM
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Sat, Oct 10, 2020 @ 08:40 PM
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
New iPad: Customer Insight from Small Business Owners
by Marc Pitcher on Wed, Oct 07, 2020 @ 08:39 PM
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
Testing Concept: Market Simulation to Achieve Product Success
by Shawn Fisher on Tue, Oct 06, 2020 @ 08:40 PM
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
Social Media Data Analysis, 5 Steps to Success
by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Technology Market Research: The Importance of Domain Expertise
by Alan Nazarelli on Sat, Sep 05, 2020 @ 09:21 PM
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
Social Sentiment Analysis Research: Social Media Brand Tracking
by Alan Nazareli on Wed, Aug 05, 2020 @ 08:13 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Wed, Jun 24, 2020 @ 08:47 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...
Seasons Greetings From Silicon Valley Research Group
by Alan Nazareli on Sun, Dec 22, 2019 @ 08:45 PM
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...
How to Price a Product in a Competitive Market
by Alan Nazareli on Thu, Dec 12, 2019 @ 01:34 PM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky... |
Marketing Research: The 10 Most Common Mistakes Users Make
by Alan Nazarelli on Tue, Sep 10, 2019 @ 08:15 PM
Market research is an ever-changing industry. However, it seems some aspects of marketing research stand the test of time -...
Two Minute Market Research Manager "Tablet vs. PC" Study
by Marc Pitcher on Thu, Aug 01, 2019 @ 09:17 PM
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...
Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer
by Marc Pitcher on Wed, Sep 05, 2018 @ 09:24 PM
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...