As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
The Road to Segmentation Part 2-Appying Segmentation to Technology Companies
by Alan Nazarelli on Tue, Jun 09, 2020 @ 09:25 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
The Road to Segmentation is Paved with Good Intentions
by Alan Nazarelli on Wed, Mar 04, 2020 @ 01:22 PM
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
5 Tips for Market Segmentation Research
by H. Carpenter on Thu, May 16, 2019 @ 03:30 PM
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...