Silicon Valley Research Group Blog | Qualitative Research

Beyond the Spreadsheet: The Qualitative Edge 2

by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM

In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

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How AI Is Changing The Way We Uncover Customer Insights Pt. 2

by H. Carpenter on Wed, Oct 07, 2020 @ 08:23 PM

In part one of this two-part blog series we addressed the power of AI and machine intelligence and their applications in...

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Tendency to Quantify Qualitative Data

by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

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The Qualitative Edge & the Power of Psychometrics

by H. Carpenter on Mon, May 04, 2020 @ 04:00 PM

Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....

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