As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
How AI Is Changing The Way We Uncover Customer Insights Pt. 1
by H. Carpenter on Tue, Dec 01, 2020 @ 05:29 PM
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Nov 09, 2020 @ 08:42 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Wed, Nov 04, 2020 @ 08:44 PM
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Sat, Oct 10, 2020 @ 08:40 PM
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
How AI Is Changing The Way We Uncover Customer Insights Pt. 2
by H. Carpenter on Wed, Oct 07, 2020 @ 08:23 PM
Testing Concept: Market Simulation to Achieve Product Success
by Shawn Fisher on Tue, Oct 06, 2020 @ 08:40 PM
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
Social Media Data Analysis, 5 Steps to Success
by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Technology Market Validation Case Study: New Product Testing with Market Research
by Alan Nazarelli on Thu, Aug 06, 2020 @ 08:34 PM
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Wed, Jun 24, 2020 @ 08:47 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...
Seasons Greetings From Silicon Valley Research Group
by Alan Nazareli on Sun, Dec 22, 2019 @ 08:45 PM
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...
How to Price a Product in a Competitive Market
by Alan Nazareli on Thu, Dec 12, 2019 @ 01:34 PM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky... |
Venture Capital and Venture Failure: Why do Certain VC Startups Fail?
by Alan Nazarelli on Wed, Dec 11, 2019 @ 05:09 PM
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime to...
Becoming a Customer Intelligent Enterprise (CIE)
by Marc Pitcher on Wed, Sep 11, 2019 @ 08:45 PM
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...
Two Minute Market Research Manager "Tablet vs. PC" Study
by Marc Pitcher on Thu, Aug 01, 2019 @ 09:17 PM
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...
Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer
by Marc Pitcher on Wed, Sep 05, 2018 @ 09:24 PM
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...