Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,” and...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
The Phone Itch Cycle
Let's talk about why designers need to design customer intelligent products. And why now?
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and financial...
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
