We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...
February 18th 2009 marked EQUS Group's first Wine&Tell event. While our Clients and Friends encouraged us to host an...
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the use...
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
I recently surveyed the most current thinking of the age-old question: “how do you create an effective sales message." and...
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
Quicker, deeper, cheaper; our clients all agree that our new qualitative market research methodology of Asynchronous Online...
As many of you are aware, our new name is Silicon Valley Research Group. More than just a name and logo change, the change...
How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”?
Our...
Much has been made of Facebook’s planned IPO, and many have picked over the carcass that is the filing paperwork, seeking...
