Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...
Thank you to everyone who participated in our recent studies: 2010 IT Outlook and Holiday Trend study! Congratulations to...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Following up to the blog post on Big Data versus Big Insights (which BTW garnered the highest readership of any of the...
We recently completed a study for a business-to-business information technology (IT) company; this company believed they...
Digital campaigns have come of age with innovative combinations of digital elements including social. One major difference...
By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual Insurance...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and financial...
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...
| Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky... |
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime to...
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
Creating a technology pricing strategy is vitally important to any tech business. This won’t come as an easy task and there...
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...
Market research is an ever-changing industry. However, it seems some aspects of marketing research stand the test of time -...
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
