"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
New iPad: Five Reasons Apple Always Gets it Right
by Alan Nazareli on Mon, Aug 03, 2020 @ 08:38 PM
One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first birthday....
The "More Pull" Marketing Strategy
by Alan Nazareli on Sat, Aug 01, 2020 @ 09:30 PM
One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less push"...
Big Data & Small Data
by Alan Nazareli on Sat, Aug 01, 2020 @ 07:21 PM
In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of Big...
Make Your Next Focus Group An "Unfocus Group"
by Alan Nazarelli on Tue, Jul 14, 2020 @ 07:07 PM
Does Google value beat Microsoft Office?
by Alan Nazarelli on Wed, Jul 08, 2020 @ 09:20 PM
According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...
Customer Insights: The Phone Itch Cycle
by Alan Nazarelli on Wed, Jul 08, 2020 @ 01:24 PM
The Phone Itch Cycle
Most Relaxing Tune Ever? Science Trumps Market Research
by Marc Pitcher on Tue, Jul 07, 2020 @ 07:14 PM
New Report Released Upcoming Holiday Spending Trend (“What Consumers Most Wish to See Under the Tree”)
by Marc Pitcher on Tue, Jul 07, 2020 @ 06:32 PM
Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...
Tendency to Quantify Qualitative Data
by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Wed, Jun 24, 2020 @ 08:47 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...
The Blue Moon Orange and Your Marketing Message
by Alan Nazarelli on Tue, Jun 23, 2020 @ 10:30 AM
This “under the hood” glimpse is sadly missing from technology marketing today.
The Road to Segmentation Part 2-Appying Segmentation to Technology Companies
by Alan Nazarelli on Tue, Jun 09, 2020 @ 09:25 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Special Announcement: Silicon Valley Research Group December Wine&Tell Events
by Alan Nazareli on Tue, Jun 09, 2020 @ 06:31 PM
Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...
Reflecting on Net Neutrality
by H. Carpenter on Mon, Jun 08, 2020 @ 09:28 PM
With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...
MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS
by Bob Sandler on Wed, Jun 03, 2020 @ 01:13 PM
Brand name research: what's in a name?
by Alan Nazarelli on Mon, Jun 01, 2020 @ 07:23 PM
Written by Paul Hague |
It happens to all of us. We are introduced to someone and think we have remembered their name... |
The End Of Net Neutrality is the End of Innovation
by Alan Nazarelli on Wed, May 13, 2020 @ 06:25 PM
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
The Qualitative Edge & the Power of Psychometrics
by H. Carpenter on Mon, May 04, 2020 @ 04:00 PM
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....
Wall Street Loves Great Product Design!
by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM
Let's talk about why designers need to design customer intelligent products. And why now?