"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...

    One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first birthday....

    The "More Pull" Marketing Strategy

    by Alan Nazareli on Sat, Aug 01, 2020 @ 09:30 PM

    One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less push"...

    Big Data & Small Data

    by Alan Nazareli on Sat, Aug 01, 2020 @ 07:21 PM

    In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of Big...

    Does Google value beat Microsoft Office?

    by Alan Nazarelli on Wed, Jul 08, 2020 @ 09:20 PM

    According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...

    Customer Insights: The Phone Itch Cycle

    by Alan Nazarelli on Wed, Jul 08, 2020 @ 01:24 PM

    The Phone Itch Cycle

    So an unusual discovery as I made my weekly online research rounds. A claim by easy listening/electronica music producers ...

    Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

    One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...

    This “under the hood” glimpse is sadly missing from technology marketing today.

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...

    Reflecting on Net Neutrality

    by H. Carpenter on Mon, Jun 08, 2020 @ 09:28 PM

    With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...

    Brand name research: what's in a name?

    by Alan Nazarelli on Mon, Jun 01, 2020 @ 07:23 PM

    Written by Paul Hague

    It happens to all of us. We are introduced to someone and think we have remembered their name...

    As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?