Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,” and...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?... |
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands are like Faberge eggs - precious and delicate.
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you launch...
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
We spent a good part of 2012 enhancing our Customer Anthropology Lab with several new features dedicated to creating...
35,576 feet below the ocean’s surface. According to James Cameron, a “desolate, foreboding, and moon-like” place. His trip...
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
