Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...
Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...
Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
New C-level group formed in Silicon Valley for Thought Leadership Program
Silicon Valley Research Group is creating a...
I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say they...
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
