FutureScape 2023-Early Research Insights from Technology Executive Opinion Interviews
by Alan Nazarelli on Mon, Sep 19, 2022 @ 03:57 PM
Social Influence in Decision Making-One Powerful Question Every Market Researcher MUST Ask!
by Alan Nazarelli on Mon, Aug 22, 2022 @ 04:09 PM
Brand Singularity
by Alan Nazarelli on Fri, Aug 05, 2022 @ 10:45 AM
Your Pricing Strategy and the Inflation Factor
by Alan Nazarelli on Tue, Jul 12, 2022 @ 09:36 PM
Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...
It’s morning at Silicon Valley Research Group!
by Alan Nazareli on Tue, May 10, 2022 @ 04:05 PM
Your Brand Health Check for 2022
by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM
Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Success with Executive Opinion Interviews
by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
by Alan Nazareli on Wed, Oct 27, 2021 @ 04:42 PM
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
Applying Segmentation to Technology Companies
by Alan Nazarelli on Sun, Sep 26, 2021 @ 06:43 PM
As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
Unsegmented?
by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Big Data vs Big Insights: New Thinking Needed.
by Bob Sandler on Fri, Dec 18, 2020 @ 08:12 PM
Software Pricing Strategy Part II
by H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Software Pricing Strategy Part I
by H. Carpenter on Sat, Dec 12, 2020 @ 07:24 PM
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...
A New Year Marketing Strategy and Business Success Message
by Alan Nazareli on Wed, Dec 09, 2020 @ 08:43 PM
I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
And Now We've Got MarketBuilder™ at Silicon Valley Research
by Shawn Fisher on Tue, Dec 08, 2020 @ 08:38 PM
We constantly strive to provide leading edge market research services and methodology to our growing list of technology...
PLATFORM ADOPTION: HOW DECISIONS ARE MADE
by Bob Sandler on Tue, Dec 08, 2020 @ 08:25 PM
Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.
by Alan Nazareli on Sat, Dec 05, 2020 @ 08:36 PM
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...