Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...
Marc Pitcher
Recent Posts
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Nov 09, 2020 @ 08:42 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Wed, Nov 04, 2020 @ 08:44 PM
Facebook and Instagram: The Heat Is On
by Marc Pitcher on Tue, Nov 03, 2020 @ 08:46 PM
Customer Dynamics and the Success of Apple's Retail Stores
by Marc Pitcher on Tue, Nov 03, 2020 @ 08:43 PM
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
New iPad: Customer Insight from Small Business Owners
by Marc Pitcher on Wed, Oct 07, 2020 @ 08:39 PM
With the recent announcement regarding Apple's latest iPad offering, (named not the iPad 3, or iPad HD, but quite simply,...
What Drives His Dives: Three Reasons James Cameron Succeeds
by Marc Pitcher on Tue, Aug 11, 2020 @ 06:28 PM
35,576 feet below the ocean’s surface. According to James Cameron, a “desolate, foreboding, and moon-like” place. His trip...
Most Relaxing Tune Ever? Science Trumps Market Research
by Marc Pitcher on Tue, Jul 07, 2020 @ 07:14 PM
New Report Released Upcoming Holiday Spending Trend (“What Consumers Most Wish to See Under the Tree”)
by Marc Pitcher on Tue, Jul 07, 2020 @ 06:32 PM
Silicon Valley Research Group is releasing its 2009 Holiday Spending report which will focus on the following items: What’s...
Thanks To All Participants
by Marc Pitcher on Tue, Apr 14, 2020 @ 06:33 PM
Thank you to everyone who participated in our recent studies: 2010 IT Outlook and Holiday Trend study! Congratulations to...
Becoming a Customer Intelligent Enterprise (CIE)
by Marc Pitcher on Wed, Sep 11, 2019 @ 08:45 PM
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...
Two Minute Market Research Manager "Tablet vs. PC" Study
by Marc Pitcher on Thu, Aug 01, 2019 @ 09:17 PM
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...
Continued EQUS Investigations Uncover Voice of Enterprise Customer During this Economic Downturn
by Marc Pitcher on Thu, Jul 04, 2019 @ 06:30 PM
February 18th 2009 marked EQUS Group's first Wine&Tell event. While our Clients and Friends encouraged us to host an...
Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer
by Marc Pitcher on Wed, Sep 05, 2018 @ 09:24 PM
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
What's in a Name?
by Marc Pitcher on Sun, Jan 07, 2018 @ 09:23 PM
As many of you are aware, our new name is Silicon Valley Research Group. More than just a name and logo change, the change...
The “Pull” Marketing Strategy
by Marc Pitcher on Thu, Aug 03, 2017 @ 09:25 PM
How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”?
Our...
Facebook's IPO and the Market Research Effects
by Marc Pitcher on Sun, Mar 12, 2017 @ 10:50 AM
Much has been made of Facebook’s planned IPO, and many have picked over the carcass that is the filing paperwork, seeking...