Digital campaigns have come of age with innovative combinations of digital elements including social. One major difference...
Recent Posts
By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual Insurance...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and financial...
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime to...
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
Market research is an ever-changing industry. However, it seems some aspects of marketing research stand the test of time -...
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the use...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
I recently surveyed the most current thinking of the age-old question: “how do you create an effective sales message." and...
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
