In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Recent Posts
Brands are like Faberge eggs - precious and delicate.
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...
The Phone Itch Cycle
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
This “under the hood” glimpse is sadly missing from technology marketing today.
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
| Written by Paul Hague |
It happens to all of us. We are introduced to someone and think we have remembered their name... |
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
Let's talk about why designers need to design customer intelligent products. And why now?
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
