Alan Nazareli
Recent Posts
Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
by Alan Nazareli on Wed, Oct 27, 2021 @ 04:42 PM
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
A New Year Marketing Strategy and Business Success Message
by Alan Nazareli on Wed, Dec 09, 2020 @ 08:43 PM
I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.
by Alan Nazareli on Sat, Dec 05, 2020 @ 08:36 PM
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
Two Minute Market Research Manager Video Series
by Alan Nazareli on Wed, Dec 02, 2020 @ 06:56 PM
As a market research technology company principally engaged in serving the needs of the technology community, we are often...
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Sat, Oct 10, 2020 @ 08:40 PM
A critical component of every successful venture is an understanding of customers and what they want from your product. Not...
7 Step Message Effectiveness Testing Framework: Part I
by Alan Nazareli on Mon, Aug 17, 2020 @ 02:45 PM
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
Social Sentiment Analysis Research: Social Media Brand Tracking
by Alan Nazareli on Wed, Aug 05, 2020 @ 08:13 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
New iPad: Five Reasons Apple Always Gets it Right
by Alan Nazareli on Mon, Aug 03, 2020 @ 08:38 PM
One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first birthday....
The "More Pull" Marketing Strategy
by Alan Nazareli on Sat, Aug 01, 2020 @ 09:30 PM
One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less push"...
Big Data & Small Data
by Alan Nazareli on Sat, Aug 01, 2020 @ 07:21 PM
In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of Big...
Special Announcement: Silicon Valley Research Group December Wine&Tell Events
by Alan Nazareli on Tue, Jun 09, 2020 @ 06:31 PM
Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...
Seasons Greetings From Silicon Valley Research Group
by Alan Nazareli on Sun, Dec 22, 2019 @ 08:45 PM
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...
How to Price a Product in a Competitive Market
by Alan Nazareli on Thu, Dec 12, 2019 @ 01:34 PM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky... |