Improve Your Corporate Decision Making
with "The Qualitative Edge"
- What role does qualitative data play in your corporate decision making?
- What are your risks in ignoring qualitative data?
- How can you best incorporate qualitative data into your quantitatively driven data models?
Download this informative complimentary Ebook
From a Wall Street Journal article: "To really understand the beliefs, motivations and passions that move people, it is still necessary to sit down and listen to them, which is what qualitative research is all about.”
Check out these additional online resources:
1. Your Brand Health Check for 2022
Learn the science that drives measuring, tracking and elevating brand performance.
2. Success with Executive Opinion Interviews
To get the best data and insights, market researchers need specialized methods for attracting, recruiting, interviewing, and eliciting good insights from these important decision makers.
3. Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
Determine how to gain greater predictability in your customer experience.
