Competitive Intelligence
What is Competitive Intelligence?
- It incorporates external competitive and market forces into strategic planning & actionable insights
- Generates strategically relevant insights from research and structured analysis
- Enhances marketing, strategic planning, finance, and operations to enable a more effective business strategy
- Conforms to antitrust and trade secret laws, legal and ethical best practices and the client’s corporate code of behavior
- Minimizes decision risk and reduces uncertainty about external developments
Our competitive intelligence solutions can give your organization the competitive edge, arming you with the strategic intelligence which puts you ahead of the market curve, and enabling you to realize your organization’s potential and move towards your unique vision.
"Know the Terrain" as Sun Tzu declared in "The Art of War". Our competitive intelligence solutions goes beyond the usual things companies are able to gather internally such as tracking press, price lists, etc. We use primary research including customer and channel partner in-depth interviews and surveys, triangulated with syndicated data sources to create a predictive analytics based map for our clients on each key competitor's current market standing & strategies as well as future directions
Competitive analysis has received greater attention recently for several reasons. Businesses of all sizes are facing more intense competition from sophisticated competitors, dealing with shorter product life cycles, and struggling to respond to dynamic environments, particularly in the area of technological innovation.
The key to competitive intelligence is that second word – intelligence. Information gathered however formally or informally won’t help a company unless it is analyzed thoughtfully or carefully. Only then can the information inform strategic or other decisions in the organization that are actionable..
Most relevant data points we gather about your competitors include:
- How are they and their products perceived and received by their customers?
- Entrenchment Index: How strongly loyal or open to defection are your competitors' customers?
- Future directions-where they are headed, anticipating future moves on products and pricing
