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What's New
SVRG
Offers Four New Business Solutions:
In an
effort to deliver the highest quality and most actionable and strategic
research to our marketplace, SVRG has developed four new business solutions
targeted at the needs of our technology clients grappling with maintaining
and growing sales in our current global economic climate. The solutions
incorporate our “voice-of-customer” research, analysis techniques and deep
insights gleaned from a jury-of-executive opinion approach using our
proprietary OpinionBridge™ blogging research. The following is a summary of
the solutions. For more information, please contact Shawn Fisher (shawnf@siliconvalleyrg.com) based in our
Seattle office, who is heading up this project.
· B2B Revenue
Acceleration Lab is
designed to maximize velocity and traction from existing in-market customer
initiatives and programs. Focusing on examining impact of offers and the
persuasion powers of current call-to-actions and how these can be enhanced,
the program provides quick analysis and recommendations within an eight
week turnaround. Recommendations are delivered in a half-day workshop to
stakeholders using a mind-mapping process to create actionable
“impact maps”
· Scorecard Metrics
Force Field Analysis. Using a Force Field Analysis technique, this program
offers an analysis and action plan for “moving the needles” on scorecard
metrics that are underperforming or could use a boost in performance.
Compelling and restraining forces impacting a particular scorecard metric
are elicited and mapped with accompanying action plans and time lines for
impact
· Market Validation
“Quick-test” for New Venture Development. Targeted at early
stage and growing companies to alleviate risks of launching in current
market, and also targeted at VCs backing new ventures, an emerging market
segment for SVRG in 2009, the solution is also suitable for established
market players launching new offerings into new markets
Trail-to-Purchase
Conversion Accelerator enables high-speed conversion of trail customers and
is targeted at the growing number of solutions that are sold through an
initial free trail. Clients report large percentages of trail customers who
languish in the trail mode, lose interest and do not effectively cross over
to adoption. Involves statistical analysis of trail behavior clusters and
“voice-of-customer” exit polling on adopters and non-adopters
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Wine
and Tell Report Release:
Last
month’s Wine and Tell event at the Westin in Bellevue, WA featured data on
the following topics.
· Cloud
Computing-Barriers and Bridges to adoption
· Corporate Plans
for Netbook Adoption and Impact on Corporate Infrastructures
· Windows 7 Adoption
Propensities and Plans
· Trend toward
Rich-media Applications using Silverlight, Adobe Flex and Java Platforms-
Perceptions and Plans from C-level and Solution Architects
The
slide deck is available to existing customers and may be obtained by
emailing Meadow Braly (meadowb@siliconvalleyrg.com)
Al's Corner
What’s
in a tagline?
We
announced four new business solutions last month to help companies maintain
share and revenue in tough times and are very pleased about the preliminary
interest and uptake on these.
This
month SVRG is making some bold new changes by extending its offerings to
include web analytics, a natural extension of what we do as our clients
increasingly adopt digital campaigns and methods to connect with their
customers. Our web analytics offering is being launched under our e361®
suite of quantitative offerings. We will also be announcing new
partnerships and alliances to enable us to bring world class intellectual
capital and solutions.
Our
tagline has also changed to connote our broadening scope, from SVRG- the
science of technology marketing™ to SVRG-a marketing sciences
company™.
Our
primary research has revealed recently that customer touch and customer
care are significant touchstones in customer perceptions of vendor
commitment in this tough economic times and translate directly into
customer loyalty and market share. Our approach is to use our powerful
combination of qualitative and quantitative voice of customer research to
help create, measure and improve our clients’ digital marketing programs.
Studies indicate that over 75% of marketing executives are dissatisfied
with their ability to measure the short-term and long term performance of
such programs.
I am
excited about these changes that continue to evolve SVRG into a world class
research and strategy development firm.
Al
Nazarelli is President & CEO of Silicon Valley Research Group Inc. He
divides his time between our San Jose and Seattle offices and can be
reached at aln@siliconvalleyrg
or 408-920-0361 ex 701.
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