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What's New
SVRG
Offers Four New Business Solutions:
In an
effort to deliver the highest quality and most actionable and strategic
research to our marketplace, SVRG has developed four new business solutions
targeted at the needs of our technology clients grappling with maintaining
and growing sales in our current global economic climate. The solutions
incorporate our “voice-of-customer” research, analysis techniques and deep insights
gleaned from a jury-of-executive opinion approach using our proprietary
OpinionBridge™ blogging research. The following is a summary of the
solutions. For more information, please contact Shawn Fisher (shawnf@siliconvalleyrg.com) based in our
Seattle office, who is heading up this project.
·
B2B
Revenue Acceleration Lab is designed to maximize velocity and
traction from existing in-market customer initiatives and programs.
Focusing on examining impact of offers and the persuasion powers of current
call-to-actions and how these can be enhanced, the program provides quick
analysis and recommendations within an eight week turnaround.
Recommendations are delivered in a half-day workshop to stakeholders
using a mind-mapping process to create actionable “impact maps”
·
Scorecard
Metrics Force Field Analysis. Using a Force Field Analysis technique,
this program offers an analysis and action plan for “moving the needles” on
scorecard metrics that are underperforming or could use a boost in
performance. Compelling and restraining forces impacting a particular
scorecard metric are elicited and mapped with accompanying action plans and
time lines for impact
·
Market
Validation “Quick-test” for New Venture Development. Targeted at early
stage and growing companies to alleviate risks of launching in current
market, and also targeted at VCs backing new ventures, an emerging market
segment for SVRG in 2009, the solution is also suitable for established
market players launching new offerings.
·
Trail-to-Purchase
Conversion Accelerator enables high-speed conversion of trail customers and
is targeted at the growing number of solutions that are sold through an
initial free trail. Clients report large percentages of trail customers who
languish in the trail mode, lose interest and do not effectively cross over
to adoption. Involves statistical analysis of trail behavior clusters and
“voice-of-customer” exit polling on adopters and non-adopters
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Wine
and Tell Update:
A
reminder to please RSVP by accepting or declining the invitation for our
Wine & Tell on April 22 at 4.30pm at the Westin Hotel in Bellevue WA so
we can get an accurate count. If you would like to attend or missed our
invitation, please contact Meadow Braly (meadowb@siliconvalleyrg.com) as some seats
still available on a first come basis.
To
recap, we will be sharing customer research and insights on the following
topics:
· Cloud
Computing-Barriers and Bridges to adoption
· Corporate p=Plans
for Netbook Adoption and Impact on Corporate i=Infrastructures
· Windows 7 Adoption
Propensities and Plans
· Trend toward
Rich-media Applications using Silverlight, Adobe Flex and Java Platforms-
Perceptions and Plans from C-level and Solution Architects
Wine
Tasting will accompany the event. The theme this time is “Eclectic” and we
are tasting wines from New Zealand, Napa Valley, California’s Central
Coast and Italy.
Al's Corner
Solving
Business Problems
I am
excited about this month’s announcement on SVRG’s four new business
solutions. Shawn Fisher of our Seattle office has worked hard with our team
to bring to market solutions that address the concerns of our clients in
the current selling climate.
When I
started SVRG 13 years ago, my vision was to build a professional services
organization that solved business problems for our clients versus compile
data. I left a well-paying job with a major Silicon Valley
semiconductor firm to pursue this vision. Earlier in my career, I had
worked for a market research firm that was long on data and short on
insight and actionability and I vowed to build a firm that would take a
different direction. I am happy to report that the market has responded
well. We have a stellar and growing client base. Great people have also
joined us and rallied around this vision. When you commit to doing things
differently and better, you attract employees who want to be more and do
more.
The
four new solutions we have developed are in response to what clients reveal
to be their pain points in today’s climate. They address top management’s
challenges and issues. I am interested in hearing about other business
challenges we can help you solve. Please email me (aln@siliconvalleyrg.com). Let’s talk over
coffee or a glass of wine on issues you face in the current climate that we
can help address.
Al
Nazarelli is President & CEO of Silicon Valley Research Group Inc. He
divides his time between our San Jose and Seattle offices and can be
reached at aln@siliconvalleyrg.com
or 408-920-0361 ex 701.
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