EQUS Insights - October 2008

Our Monthly Touchpoint to Our Clients and Friends

What's New with EQUS:

EQUS CIO Forum Focuses on Current Economic Climate:

This high level panel will caucus in late October in a series of sessions moderated by our CEO, Al Nazarelli.

The central theme will be how current economic woes are expected to affect IT spending over the next 12 months. With Apple shares down, AMD facing financial woes and Steve Ballmer of Microsoft indicating softness expected in consumer and business spending in the US likely to affect the sector, we would like to hear directly from CIOs about their spending plans as they create their strategic plans and budgets for 2009.

Represented in the Forum will be CIOs of Fortune 500 and mid-size companies across industry verticals. Our findings are expected to be published and made available for purchase as part of our EQUS Insights™ series.

EQUS granted trademark by US Patent & Trademark Office for e361® and Enterprise 361®

Good news! The USPTO has this month, officially granted these marks to us to be used to launch our new Customer Insights portals under the e361® brand. The e361® and Enterprise361® brands will be marketing aggressively for the offering announced earlier this year. The offering currently in pilot and "lighthouse customer" stage has been well received and we look forward to an exciting general market launch in the coming months. In addition to the tremendous value in increasing levels of customer intelligence and saving costs, the program also provides an unprecedented view across the enterprise on data that previously has been "siloed". In particular, sales personnel report great utility in having real time, in-field access to customer data when they need it the most.

Shawn Fisher joins EQUS Redmond team!

Shawn Fisher has joined EQUS in Seattle as Market Analyst as part of our Microsoft Account Team. Shawn is a Seattle native and University of Washington graduate whose previous marketing experience includes Public Sector and Financial Services analyst positions.


 

 

Al's Corner:

Green EQUS

Going Green is not just the province of large companies.  Small and mid-size companies can also do a lot. So says   EQUS Founder & CEO, Al Nazarelli. Several Green initiatives have been launched at EQUS this year:

1.     "Situational Telecommuting" policy for employees enables work at home in situations where they do not have to meet with clients or other team members, helping ease traffic emissions and congestion given our offices are located in the Bay area and San Jose, two of the nation's highest congestion metropolitan areas. In addition to environmental impacts, employees report higher satisfaction and productivity not to mention fuel cost savings. The telecommuting policy also has the potential for keeping real estate square footage costs down, a key factor to consider in future growth planning according to Director of Operations, Lee Clements.

2.     Aggressive Recycling office programs in our offices including minimizing paper and printing. Technology decisions also take Green initiatives into account according to IT Manager, Chuck Rogers, who points to the migration to QuickBooks Online earlier this year. CEO, Al Nazarelli, adds that using Amazon Kindle  to read his four morning papers, San Jose Mercury News, Seattle Times, Wall St Journal and New York Times is saving "tons of newsprint" from our previous practice of in-office delivery of these publications. With our San Jose office lease up for renewal this year, EQUS also will use "Greenness" of proposed location sites into account when making a decision.

3.     Proactively Becoming a Green Supply Chain Partner: While not officially requested yet, EQUS is proactively seeking out Green Policies of our clients to preemptively become compliant with them, as we have done previously with other policies such as hiring practices and privacy and data security policies. EQUS also expects to pass these policies along, hiring suppliers such as focus group facilities on the basis of their greenness. We are already attracted and favorably disposed to greener partners and expect to do more of this in the future.

 

 

 

 

"Minds are like parachutes- they only function when open" Thomas Dewar

 

Contact: Meadow Nichols, Client Development Manager
(425) 883-8060 X718 - meadown@equsgroup.com - www.equsgroup.com
95 S. Market St., Suite 300 | San Jose, CA 95113

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