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What's New with EQUS:
EQUS opened its New York office this month. Located
at 590 Madison Avenue, Suite 2100, at the corner of Madison Avenue and
West 56th Street, the landmark building is a great location for us to
launch our exciting plans for the Media and Entertainment sector.
Hillary Gross, one of our analysts who worked in
our San Jose office, has relocated to the East Coast. She will initially
staff the New York office, with frequent visits by Al Nazarelli and other
West Coast staff to attend new pitch sessions for new clients in Media &
Entertainment.
The office will also serve as a great hub for our
Technology Enterprise research practice. A large
number of site visit programs and B2B focus groups take place in the
New York/New Jersey area and other East Coast locations given the
preponderance of Fortune 1000 companies in these locations. The location
and nearby facilities also provide a great venue for our special
executive opinion activities, including our CIO Forums. These audiences,
as clients will know from experience, do not typically accept
invitations to traditional focus groups.
New Analyst Positions: EQUS is always
looking for fresh thinkers with sharp analytical skills and a passion
for technology. If you want to work in a dynamic project-oriented
environment with entrepreneurial spirit, we would love to hear about you
and the contributions you feel you can make to our company.
EQUS has job openings in its lovely Downtown San
Jose office. Please visit
www.equsgroup.com for details.
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New Program Offerings: EQUS Revenue Acceleration Labs™
EQUS has launched a series of offerings under our
new Revenue Acceleration Labs™ banner designed to accelerate sales
cycles and time-to-revenue.
Our customer research indicates significant
misalignments between many organization's web assets and sales cycles.
Research on our clients' customers, for example, indicates that online
and offline assets (sales calls and other touchpoints) frequently do not
provide customers with the knowledge required to make informed and
favorable decisions on our clients' products and services when they
most need it and when it is most likely to lead to a favorable buying
decision. Besides leading to a loss of that customer, design
or socket, this also leads to companies spending more than they should
on customer acquisition. Using several inputs including the venerable
voice of the customer, our process aligns a company's information flows
with the requirements of the customer decision cycle for maximum impact.
A series of two-hour thought leadership workshops, led by our CEO, Al
Nazarelli, are planned for April and May.
Our Client Development Manager Meadow Nichols will
be reaching out to those of you who expressed interest during the
program development phase and also to other clients we feel may benefit
from this offering. If you would like to request a workshop, or a brief
teleconference please contact, Meadow Nichols (meadown@equsgroup.com).
Al's Corner:
The big buzz at EQUS currently is of course the
opening of our New York office. While the attached announcement refers
to leveraging our inroads last year in Media & Entertainment, it doesn't
sufficiently emphasize the revolution in convergence of entertainment,
digital media formats and internet technologies that are driving forces
in the marketplace today. For us, our "Silicon Valley meets the Big
Apple" move is just as much about this convergence. We expect our
work in NYC to significantly raise our value as a supplier of market
research and strategy development to our technology clients back at home
base.
In previous sessions, I talked about the increased
globalization of our market research business. EQUS now conducts market
research projects in sixteen countries outside the US and growing, a
significant milestone for our company! Next office, London?
Al Nazarelli is President & CEO of EQUS Group Inc. He
divides his time between our San Jose and Seattle offices and can be
reached at aln@equsgroup.com or 408-920-0361 ex 701.
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