Online, decision management tool among first to track and study project decision process

Seattle, WA - December 2, 2002 – Silicon Valley Research Group Inc. (www.siliconvalleyrg.com), a premiere marketing research and strategy development firm for technology products and services, today announced the launch of its new marketing research offering, Decision Log™, an online journal product that enables decision makers to keep track and then quantify a project’s decision-making processes. Using a password-protected on-line web log specially created for each respondent, users jot down comments, ideas, frustrations, daily experiences and other information. Decision Log's™ proprietary tools enable Silicon Valley Research Group Inc. to collect attributes of a specific purchase process that can often be missed in traditional quantitative and qualitative interview. Traditional interviews are events that only provide a snapshot in time during a decision process. While Decision Log™ is designed to augment rather than replace traditional interviews and is designed to be used as part of an interview process or to capture additional thoughts after a formal focus group, its unique and proprietary journal process creates the ability for Silicon Valley Research Group Inc. to trap the decision process as it happens and create data rich decision maps. David Thompson, Silicon Valley Research Group's Research Manager for Europe and Latin America, says Decision Log™ has significantly enhanced the richness of the data captured from each respondent. “We’re experiencing increased respondent involvement, and they are reporting enjoying the process”, said Thompson. “Respondents are therefore willing to take the time to report details often not captured in traditional interviews.”

About Silicon Valley Research Group Inc.:

Based in San Jose, California and with regional offices in Seattle, Washington and Vancouver, Canada, Silicon Valley Research Group Inc. is a global marketing research and strategy development firm focused exclusively on technology. Founded in 1994, the firm is supported by an outstanding research team of analysts with in-depth technology industry experience. Silicon Valley Research Group Inc. is distinguished in the high-tech industry by its analysts' in-depth knowledge of the technology market as well as their advanced research methodologies that can obtain hard-to-get data and their ability to deliver unequalled insight into the technology market dynamics. Corporate clients that have and continue to rely on Silicon Valley Research Group research for planning marketing campaigns and strategic initiatives include technology industry leaders such as Acer, Altera, Macromedia, Microsoft, and PMC-Sierra.

For more information:

Bob Sandler
EQUS Group Inc.
pr@siliconvalleyrg.com