Our Focus
Technology Specialization Cores
As a result of our focus on technology and our cumulative industry experience, we are able to deliver not only valuable information but unparalleled insights into each strategy we recommend.
Our clients receive clear and meaningful market intelligence with recommendations that can be immediately incorporated into their strategic planning. We hold a half day workshop with all clients at the end of a project to present the significant data and deliver our expert analysis and recommendations. Our clients are able to more fully understand their marketing options through our analysis.
Our specialization cores are:
Enterprise Technologies
At Silicon Valley Research Group Inc., our enterprise computing experience has enabled us to understand your enterprise customer's mindset to ensure a compelling value proposition, effective competitive positioning and what it takes to have a satisfied customer. We have been particularly successful in uncovering the obstacles and barriers to adoption of complex and mission-critical hardware and software solutions within the IT infrastructure. Our work has provided companies with pre-emptive enterprise decision-making frameworks, enabling genuine breakthroughs in competitive selling.
Semiconductor and Embedded Systems
We are uniquely well positioned through extensive experience to offer insights on within the semiconductor and embedded system space. Silicon Valley Research Group has been particularly effective a delivering insights to vendors in this space to increase satisfaction of both users and developers of embedded and semiconductor products.
Internet and Social Media
Silicon Valley Research Group Inc. understands how important the Internet and Social Media can be to almost any business, we have developed sophisticated techniques to help businesses deliver to their customers the internet and social media experiences that they want. From concept exploration to website usability testing, we are fully prepared to help any business grow the satisfaction of internet and social media users.
Entertainment, Gaming and Electronic Devices
Consumers with infinite choices and plummeting prices need to be captivated. Price is not enough. Effective emotional appeals need to be engineered into all aspects of the product offering; from features and aesthetic packaging to message creation and placement. We have helped clients design and successfully launch a wide array of products, such as notebook computers, graphics accelerators, joy sticks, scanners, digital cameras and PDAs.
Usability labs and focus groups are essential Consumer Electronics research processes. We have held over 1000 focus groups in this area, many to help designers focus on the most marketable feature sets and the highly preferred user interfaces. When the focus groups and usability labs are completed early in the product cycle, this information helps significantly lessen the risks of product failure.
Alternative Energy
Our society’s perspective on energy is changing and new opportunities are emerging to take advantage of that change. By understanding these changes in perspectives, behaviors, needs, and attitudes businesses can leverage knowledge to turn ideas into innovation and success. Silicon Valley Research Group’s experience in uncovering consumer and business changes due to new technologies, our expert level technical knowledge, and our interest in improving the world through alternative energy makes us uniquely qualifies to help guide alternative energy businesses down the path to success.