Customers Still Reign in Today's Market; Silicon Valley Research Group Expounds on the Value of Customer Intelligence

San Jose based Silicon Valley Research Group Inc. has released a whitepaper titled 'Becoming a Customer Intelligent Enterprise'.  This whitepaper is one of a series focused on providing market insight to clients and the public.

San Jose, CA. – July 13, 2006 - San Jose based market research firm Silicon Valley Research Group Inc. (www.siliconvalleyrg.com) has released a whitepaper titled ‘Becoming a Customer Intelligent Enterprise’ (CIE).  ‘Becoming a Customer Intelligent Enterprise’, a thought leadership piece focusing on leveraging customer data and intelligence, is the newest addition to the Silicon Valley Research Group’s knowledge bank. Businesses can use this information to increase their responsiveness and agility in an era of increased global competition for customers and markets.

A recent Fortune magazine article notes that customer agility is a larger determinant of market success than company size. SVRG echoes this in their own business portfolio with offerings such as Enterprise 361™, providing clients with real-time market data and digital dashboard views into the Voice of the Customer.

According to Dana Good, Senior Research Analyst at the EQUS Group (now Silicon Valey Research Group,) these programs offer our clients a real time, enterprise wide view into VOC through the creation of company-wide dashboards that enable decision makers to leverage customer metrics to make better strategic and tactical decisions.

To request this white paper, schedule an in-house briefing or for further information on this press release please contact Renee Silas or visit www.siliconvalleyrg.com

Contact:
Renee Silas
Communications Manager
EQUS Group Inc.
(425) 883-8060 x712
renees@equsgroup.com
www.siliconvalleyrg.com